In the ever-changing landscape of charitable giving, it’s essential for not-for-profits to stay ahead of the curve. One technology significantly impacting the sector is QR code payments. This blog aims to delve into five actionable ways not-for-profits can leverage QR codes to maximise donations.
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The Rise of QR Code Payments
QR codes aren't new, but their application in payments has seen a dramatic rise, especially post-COVID-19. According to a study by Juniper Research, the use of QR codes for payments is expected to surge by 300% in the next five years. The pandemic accelerated the need for contactless payments, and QR codes have filled that gap perfectly.
According to a study by Juniper Research, the use of QR codes for payments is expected to surge by 300% in the next five years.
The Benefits of QR Code Payments for Charities
QR codes bring several advantages to the table:
High-Speed Transactions: Scanning a code takes mere seconds.
Reduced Operational Costs: No need for costly card readers or payment gateways.
Increased Security: Modern encryption methods make QR payments secure.
1. Streamlining In-Person Fundraisers
Ease of Use
Imagine attending a charity gala where, instead of waiting in line to make a donation, you simply scan a QR code from your table menu, wall poster or big screen. The process is smooth, quick, and eliminates the friction often associated with charitable giving.
Logistical Benefits
By using QR codes, organisations can reduce the logistical nightmare of cash handling, freeing volunteers to engage more with attendees.
Real-world Example
Melbourne Storm Rugby League Club used Pebl to generate and feature QR codes on their table menus for their Women in Storm fundraising event.
2. Seamless Online Integration
Advertising Campaigns
Embedding a QR code within a print advertisement, or outdoor poster and/or billboard can turn attention into tangible donations effortlessly.
Email Marketing
Inserting a QR code into email campaigns can trigger immediate action, eliminating the cumbersome need to click through various links.
Analytics
QR codes allow for real-time tracking, offering insights into what strategies are most effective.
3. Enhancing Recurring Donations
Ease of Subscription
A single scan can set up a recurring donation, eliminating several steps that often serve as barriers.
Increased Commitment
The ease of the recurring donation setup may encourage donors to commit to longer periods, increasing the overall donation volume.
Payment Options
QR codes enable the use of various payment methods, including Apple Pay, Google Pay, and instant bank transfers, further reducing barriers to recurring donations.
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